To commemorate the opening of the Offbeat Sari exhibition at the Design Museum in London, LilaNur Parfums’ Rajni Nocturne fragrance—a tribute to the olfactory layers of the Indian tuberose flower—was chosen to be diffused into the atmosphere of exhibit.
 
As India’s first international fragrance house, who better than LilaNur Parfums to scent the unveiling of the UK’s first large-scale exhibition of one of the world’s most recognizable items of clothing, the Sari?
 
A sari, also spelled as saree, is a traditional garment worn by women in the Indian subcontinent, particularly in India, Bangladesh, Nepal, and Sri Lanka. It is a long piece of fabric, usually six to nine yards in length, that is draped around the body in various styles. The sari is considered to be one of the oldest forms of clothing in the world, with a history dating back thousands of years.
 
Transporting guests into the world of India’s vibrant fragrance culture, LilaNur Parfums’ Rajni Nocturne immersed them via a multi-sensory scent installation. Rajni Nocturne (Night Tuberose) is an ode to the many layers of the iconic Indian tuberose flower, often used in India in the form of garlands for celebratory, joyous, and glamorous occasions and whose scent is most pronounced at night. This fragrance, created by Clement Gavarry from Firmenich, is centered on Tuberose absolute, a precious extraction from flowers cultivated and processed in Tamil Nadu in Southern India.
 
“I’ve always had a desire to create a modern fragrance line that reflected the true essence of India’s majestic flora and to reintroduce the traditions of attars to the world. Each fragrance is an evocation of India,” says Anita Lal, co-creator of LilaNur Parfums.
 
The Offbeat Sari, which will open this May, will exhibit pieces that will have never been seen before in Britain, with highlights including the first sari ever to be worn at the Met Gala.

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